13 02 2026 Search Engine Promotion in Yandex: Setting up and managing Yandex Direct contextual advertising for your products/services
We will launch and manage "turnkey" Yandex.Direct advertising campaigns for product manufacturers and service providers. We will select key queries, set up the campaign structure, prepare ads, launch the advertising, and regularly optimize it to improve traffic quality and results. 1
Where we drive traffic (depending on the chosen plan):
- To G2R.Market — to the supplier's page and/or product cards (Standard and Standard Plus plans).
- To an external website/landing page — if it's important for you to drive traffic to your own landing page (Alternative plan).
You will receive a monthly report on spending and results, as well as an action plan for the next month. Communication with the manager is via the order chat.
How we start:
After purchasing the service, we will send you a brief. The brief needs to include: product/categories, geography, timelines, prices, competitor examples, and other data necessary for correct ad setup.
What's included in the service (turnkey setup and management):
- Selection of key phrases and negative keywords
- Query grouping and building campaign structure
- Ad preparation (headlines, texts, extensions)
- UTM tagging
- Launching campaigns in Yandex.Direct
- Regular optimization: negative keywords, bids, adjustments, ads
- Monthly report: clicks, queries, conversions (if set up), cost per result, and action plan
- Manager and support in the order chat
Scope of work by plan (for G2R.Market):
- Standard plan — promotion of 1 product card on G2R.Market
- Standard Plus plan — promotion of up to 3 product cards on G2R.Market
- Ad display geography — as chosen by the client
Advertising budget:
The cost of the packages in the product card is the payment for the setup and management of advertising campaigns. The advertising budget in Yandex is paid separately and agreed upon after filling out the brief.
Limitations:
We do not work with products and topics prohibited by Yandex rules. We do not provide sales guarantees — we are responsible for setup, management, optimization, and reporting.
FAQ:
1. How do we start after purchase?
After purchase, we will send a brief. After receiving the completed brief, we will agree on a work plan and proceed with setting up and launching the advertising.
2. What happens if the brief/materials are not provided?
If the brief or materials are not provided, the launch and management timelines are frozen until the data is received.
3. In whose accounts is the advertising launched?
Campaigns are created and managed in our Yandex.Direct/Yandex.Metrica accounts. Client access is not required.
4. Where do we drive traffic?
Depending on the plan: to G2R.Market (Standard/Standard Plus) or to an external website/landing page (Alternative).
5. What's the difference between "Standard" and "Standard Plus"?
Standard — promotion of 1 product card on G2R.Market. Standard Plus — promotion of up to 3 product cards on G2R.Market (greater reach and optimization opportunities).
6. I already have product cards on G2R.Market. Does this affect the cost?
No. The plans cover advertising setup and management. If
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